Specializes in offering a range of lapel pins, with a prominent example being a "Doctor" themed pin featuring a caduceus symbol on a red and gold background. The site appears to cater to a specific niche, as indicated by the "RED CLUB" branding and the motto "for a veteran, by another veteran," suggesting a focus on products for or by military veterans. The presentation highlights the aesthetic appeal and wearability of the lapel pins, aiming to attract customers interested in showcasing their profession or affiliation.